Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!
A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week. 65% of drinkers claim they visit the pub more often in Cask Ale Week.
The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessionsRead More
Cask Marque have been on tour recently all around the country, visiting roadshows put on by companies including Punch Taverns, Enterprise Inns and Carlsberg UK.
Heineken UK has underlined its commitment to promoting and maintaining beer quality in the on trade with the announcement that the company has become a corporate member of Cask Marque, the leading cask ale accreditation scheme.
National Cask Ale Week celebrations are being moved back to October from next year. The annual event usually takes place in the spring but organisers want it to coincide with the publication of the Cask Report, which reveals trends in the real ale market.
With Beautiful Beer now coming under the Cask Marque umbrella Cask Marque has today launched a new certification scheme under Beautiful Beer branding that covers training and best practice in relation to serving and looking after beer in the on trade. This will further extend the role of Cask Marque beyond the cask to the whole beer experience. Originally the Beautiful Beer brand was developed by the British Beer and Pub Association (BBPA).