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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

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thwaites_dist_charter_smallAs the country enjoys an unseasonable Indian summer, the sun has most certainly being shining at Lancashire- based brewer Daniel Thwaites, which has been awarded the distinguished Distributor Charter Award by Cask Marque following the installation of its new cold store.

Established to highlight best practice in the supply chain to ensure cask beer is stored and delivered in prime condition, the Cold Store based at the brewers distribution centre in Blackburn, scored an impressive 90 out of 100 to join an elite group of brewers and wholesalers recognised with the charter.

The independent inspection stringent criteria evaluated Thwaites cold store storage conditions assessing hygiene standards, stock rotation and temperature recordings. Procedures were also scrutinized including weekly stock take, goods inwards and health and safety requirements.

Annabel Smith, training manager at Cask Marque said: “Thwaites scored exceptionally high in the independent assessment. Depot manager, Brian Kinney and his team achieved the outstanding score by demonstrating that they consistently apply best practice in all areas of the cold store to ensure that the cask ale is in prime condition when it reaches the customer.

“The Distributor Charter Award is recognised across the industry as a stamp of guarantee that any beer distributed by Thwaites is in the perfect condition.”

Thwaites production and distribution manager, Ian Bearpark commented: “Thwaites prides itself on using skill and care to craft beers of the highest quality. To be awarded the prestigious Distributor Charter Award is recognition for both the company and Brian and his team’s hard work and commitment to provide the very best ales.

“This is further confirmation that we’re providing our 350-strong estate, independent free trade and national wholesale network with the very best, quality beers.”

moorhouses-dist-charter-smallIt’s time for celebrations at Moorhouses Brewery. They have won a prestigious national award for their supply chain. The highly prized Cask Marque Distribution Charter Award sets the highest standards for storing, transporting and delivering cask beer and is a crucial part of the system that helps pubs to serve the perfect pint.

David Grant, Managing Director at Moorhouses said “I am really proud that Moorhouses Brewery are leading the way in driving care and quality right through the cask beer logistics chain"

Head Brewer, Dan Casaru, added “Cask ale is a product which needs to be cared for from production to the pub and quality has to be a watch word. If this is neglected at any stage, the consumer will not get the pint they deserve. At the production level there are many quality control checks in place, but once the cask leaves the brewery it is in the hands of the distributor, and the level of quality control can slip. By having the Cask Marque Distributor Charter at Moorhouses it demonstrates that the high quality standards set by the production team are being upheld right through to storage and distribution. A huge congratulations to the distribution team, continuously setting the benchmark standards.”

David Foley, Depot Manager, paid recognition to the hard work his team have put into achieving this award saying, "I am very proud of all our team, drivers and warehouse staff included - it's great recognition for a job well done! "

Moorhouses distribution centre is at the brewery in Burnley, part of a new £4.2 million development opened in April

Annabel Smith, Cask Marque National Account Manager says:

“Congratulations to Moorhouses on achieving our award. This is a rigorous assessment of standards and service levels, which clearly demonstrates the company’s continued commitment to quality. The first assessment was carried out at a particular tough time during the hot weather in summer – a time when you might expect standards, in particular temperature control to slip. However, with a score averaging over 90% they proved that they are more than fit for the challenge.

Beer quality does not end with the delivery of the casks. It’s an unfinished product which needs real care and attention in the pub as well. For example, storage temperature should be a cool 11-13 degrees centigrade. Licensees play a massive role in the final product and the care and attention Moorhouses have taken to ensure the product is delivered in perfect condition should motivate them to serve the Perfect Pint every time”

bar-excellence-cheerscafebarCongratulations to Dennis Forsyth and his team at Cheers Cafe Bar & Tavern in Fraserburgh!

Every member of staff in this NE Scotland venue has sat and passed the Cask Marque Bar Excellence Award.

This award is an on-line induction programme designed for both new and existing bar staff and delivers a consistent and clear training programme for bar staff and has been put together by drinks companies, retailers, legal experts and existing bar staff.

So often new members of staff are taught how to use the till and not other important things such as how to pour a decent pint!

The areas covered in the bar excellence course are:

  • Legal Compliance
  • Best practice in customer service and staff hygiene
  • Perfect Serve of all drinks categories
  • Maintenance of bar equipment
For more information visit the Bar Excellence website