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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

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Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for.

Original Research

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Back in the late '90s cask ale had been showing significant volume decline over the previous few years, and in 1998 above 8% per annum. There were a number of reasons for this - the main areas of growth were "nitrokegs", the effect of hot summers, and possible stocking of cask ales in unsuitable outlets during the previous decade. Cask ale throughputs had declined, and this will have affected quality.

The four brewers, who initiated and sponsored the project (Adnams, Greene King, Marston's and Morland's) had clear anecdotal evidence of poor quality standards but no hard evidence, so a comprehensive piece of field research was commissioned.

A survey was conducted using qualified auditors who visited over 1,000 pubs throughout England of which 82% stocked traditional cask ale. An independent Market Research specialist determined the sample frame and methodology.

Its findings showed:

  1. The quality of the pint in the glass was so poor in 23% of the outlets that inspectors stated they would not buy the pint again.
  2. Poor quality was directly linked to the number of hand pulls on the bar. In 54% of the cases where inspectors stated they would not buy this pint again, too many brands on the bar was cited as a contributory factor. Pubs with over 5 hand pulls saw a marked drop in mean scores.
  3. The other major cause of poor quality was failure to serve beer at the appropriate temperature (20% of all samples), but this was often linked to overall impressions of poor quality pub management in these outlets.
  4. The worst performers with regard to beer quality were the independent free trade outlets, particularly in the south and south west of the country.
  5. Poor quality was found in all types of pub, without significant variance between food pubs, rural pubs or city centre outlets.

For these reasons the Cask Marque Trust was formed with a view to improving beer quality in the pub by testing beer in the glass as the consumer would be served it and rewarding those licensees who achieved the necessary standards.

biiThe Bii is the professional body for the licensed retail sector and the leading provider of qualifications within the sector. www.bii.org
CAMRA-LogoCAMRA campaigns for real ale, real pubs and consumer rights. It is an indpendent, voluntary, consumer organisation with over 100,000 members. www.camra.org.uk
chocolate_beer2Chocolate Beer offers you a large collection of homebrewing recipes. www.chocolatebeer.com cyclopsbeerCyclops is an industry system of describing the characteristics of beer. www.cyclopsbeer.co.uk
header_logoOnline guide to pubs and bars in London. www.fancyapint.com homebrewtalkA community discussion forum for home brewing beer, wine, mead and cider. As well as pub talk and general chit-chat. www.homebrewtalk.com
ifbbThe IFBB are a group of 27 family owned and family run brewers, who collectively own over 4,200 pubs. www.familybrewers.co.uk

beer-pagesBeer-Pages is an online emagazine dedicated to real beer. Our main focus is bottled beers: bottle-conditioned ales, world beers and anything that catches our attention as a distinctive 'real beer'. www.beer-pages.com

beer academy smallThe Beer Academy is a non profit making organisation aimed at helping anyone interested in beer to develop their knowledge. www.beeracademy.co.uk visitabrewery.co.ukVisit A Brewery provides information on brewery tours offered by some of Britain's favourite breweries. www.visitabrewery.co.uk

peteAuthor, journalist, beer writer, broadcaster, consultant, taster, pundit, oh yes, and drinker. Read his beer blog

www.petebrown.blogspot.com/

beergenieBeer Genie - packed full of useful and interesting information about beer. www.beergenie.co.uk

useyourlocalUse Your Local is a comprehensive online pub site aimed at returning the pub to the centre of the community. www.useyourlocal.com

 nicholsonsWelcome to our beer blog, keeping you in the know about all the latest real ale goings-on at Nicholson's pubs - as well as any interesting news we pick up along the way. http://www.nicholsonspubs.co.uk/talesworthknowing/
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