Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!
A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week. 65% of drinkers claim they visit the pub more often in Cask Ale Week.
The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessionsRead More
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Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for.
The four brewers, who initiated and sponsored the project (Adnams, Greene King, Marston's and Morland's) had clear anecdotal evidence of poor quality standards but no hard evidence, so a comprehensive piece of field research was commissioned.
A survey was conducted using qualified auditors who visited over 1,000 pubs throughout England of which 82% stocked traditional cask ale. An independent Market Research specialist determined the sample frame and methodology.
Its findings showed:
For these reasons the Cask Marque Trust was formed with a view to improving beer quality in the pub by testing beer in the glass as the consumer would be served it and rewarding those licensees who achieved the necessary standards.
The Bii is the professional body for the licensed retail sector and the leading provider of qualifications within the sector. www.bii.org
|CAMRA campaigns for real ale, real pubs and consumer rights. It is an indpendent, voluntary, consumer organisation with over 100,000 members. www.camra.org.uk|
|Chocolate Beer offers you a large collection of homebrewing recipes. www.chocolatebeer.com||Cyclops is an industry system of describing the characteristics of beer. www.cyclopsbeer.co.uk|
|Online guide to pubs and bars in London. www.fancyapint.com||A community discussion forum for home brewing beer, wine, mead and cider. As well as pub talk and general chit-chat. www.homebrewtalk.com|
|The IFBB are a group of 27 family owned and family run brewers, who collectively own over 4,200 pubs. www.familybrewers.co.uk||
Beer-Pages is an online emagazine dedicated to real beer. Our main focus is bottled beers: bottle-conditioned ales, world beers and anything that catches our attention as a distinctive 'real beer'. www.beer-pages.com
|The Beer Academy is a non profit making organisation aimed at helping anyone interested in beer to develop their knowledge. www.beeracademy.co.uk||Visit A Brewery provides information on brewery tours offered by some of Britain's favourite breweries. www.visitabrewery.co.uk|
Author, journalist, beer writer, broadcaster, consultant, taster, pundit, oh yes, and drinker. Read his beer blog
|Beer Genie - packed full of useful and interesting information about beer. www.beergenie.co.uk|
Use Your Local is a comprehensive online pub site aimed at returning the pub to the centre of the community. www.useyourlocal.com
|Welcome to our beer blog, keeping you in the know about all the latest real ale goings-on at Nicholson's pubs - as well as any interesting news we pick up along the way. http://www.nicholsonspubs.co.uk/talesworthknowing/|