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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

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Cask Marque Award

We went to a meeting the other day, where a large pub chain updated their key suppliers about their strategy and performance.

Cask Marque is supported by a number of brewers and pub companies. Each one pays an annual membership depending on their barrelage or size. View a list of sponsoring companies.

The benefits of becoming a corporate member are shown below, or you can download the benefits of Cask Marque corporate membership:

 

  • sb_bar_3beersThe ability to sponsor pubs for Cask Marque accreditation.  To help, a third of your  subscription cost is returned in the form of credits.
  • The use of the Cask Marque logo on all merchandising and stationery.  This shows a commitment to best practice and cask.
  • Our team of Roger Clayson and Annabel Smith are available to advise on increasing profitability from cask ale sales.
  • The team can devise bespoke solutions to grow sales and profits whether through quality initiatives or training.
  • We can support company initiatives both internally by presentations and externally through PR.
  • Membership gives the opportunity to link your company name with Cask Marque and generate PR.
  • Supporting Cask Marque drives the cask category by helping Cask Marque achieve its objectives.
  • Monthly billing of sponsorship and project work.
  • Cask Marque will monitor on each renewal that the sponsor’s brands are still being stocked by a pub to ensure that the investment by the sponsoring brewer generates extra sales.
  • Monthly beer quality report showing where during the month we have tested your beer nationwide and the results.
  • Notification within 24 hours where a beer has failed a Cask Marque inspection and recommended action required.
  • Industry analysis of visits ie glass care and the ability to benchmark your beer quality performance against other competitors.
  • Link your company into retailer quality initiatives thus supporting your customers.
  • Members discount on training courses and project work.
  • Company links from our website.
  • Annual invitation to join the Company AGM.