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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

    Read More

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Cask Marque Award

Many licensees ask us what the commercial benefits of joining Cask Marque are. Does it really increase sales of cask ale? Does it have a positive benefit on business and can it increase the number of customers visiting your pub?

Cask Marque conducted a survey in January 2012 to see how much licensees had benefitted from having the accreditation. The results even surprised us!

  • Over half the accredited sites we interviewed said their customers know Cask Marque was a ‘badge of quality’ for beer
  • 88% of pubs who responded reported they had seen increased sales since gaining the accreditation
  • 98% of accredited outlets said they would recommend the scheme to other licensees

Let’s look at some of the facts about Cask Ale.

  • Cask beer now accounts for 15.2% of on-trade beer – it’s highest market share for over a decade
  • Over 8.6 million cask beer drinkers
  • Cask is recruiting younger drinkers – 18-24 year old drinkers up by 17%, and there are now 1.9 million 18-34 year old cask ale drinkers
  • Female cask ale drinkers are growing faster than any other sector – 1.3 million female drinkers in 2011, double the amount from the previous year

 

 

 

REASONS TO JOIN CASK MARQUE

1.    The Cask Marque plaque displayed outside the pub says to customers that you are serious about cask ale.  34 % of beer drinkers would not order a second drink if they thought the quality was poor – the Cask Marque plaque is a ‘kite mark’ for quality cask ale

2.    Point of sale material is free of charge which includes drip mats, tent cards, window stickers, pump clip stickers and more for you to publicise your success.

3.    All accredited pubs are featured on ‘CaskFinder’, a free smartphone app available from to all i-Phone and Android users. The app directs users to their nearest Cask Marque accredited pub, and also tells users what beers are served, as well as ‘Cyclops’ tasting notes on all the beers. Currently over 50,000 beer drinkers are using the app each month to find their nearest Cask Marque accredited pub.

4.    Your pub, together with details of its facilities will be listed on the Cask Marque website and hot linked into your own website.

5.    A licensee with the Award is entitled to use the Cask Marque logo on all promotional materials, menus and advertising.

6.    An opportunity to access Cask Marque cellar management training programmes (Award in Beer and Cellar Quality) at preferential rates. This is a nationally recognised qualification awarded by the British Institute of Innkeeping, and can increase beer sales by up to 7%

7.    Cask Marque keep accredited pubs updated regularly with trade news and industry events such as National Cask Ale Week

8. Cask Marque accredited pubs can now be downloaded via lap tops or PC’s to satellite navigation systems including Garmins and Tom Tom.  This service is free of charge and will enable cask ale consumers to identify Cask Marque pubs on their point of interest facility, on points of interest near you, at break of journey and end of journey.

‘Join Cask Marque.  See your reputation and sales grow’

Information pack

Corporate members

Case studies

Point of sale available

Apply or renew your membership online

Will Cask Marque really benefit my business? We think it will benefit your business for these reasons. exterior witness box
Below are just a few comments from licensees about how it has helped their businesses.

“The Cask Marque award helped us to communicate the quality of our cask ale to consumers who had not stepped through the door for a number of years. They now regularly drink – and eat – at the Halfway House so it has improved our overall sales” (Adam Cohen, Halfway House)

“I wanted to be recognised for serving good quality cask ales. If you have a good reputation for ale, people will seek you out. Cask Marque has helped advertise us nationally, and in turn build our cask ale sales” (Dawn Edwards, The Wrens Hotel)

“Customers want to know information about the beer, where it has come from, and we offer samples – Try Before You Buy – to encourage sales. Cask Marque supply us with free POS throughout the year, including sample glasses. I look out for the Cask Marque plaque when I go into other pubs now. It makes you feel safe, knowing the beer will be good”. (Ruth Edwards, The Chemic Tavern)

“It’s a great way of getting more people into your pub” (Kathryn Longden, Bar Work)

“When customers see my accreditation they ask what it means – I explain that my cask ales have been independently tested for clarity, temperature, aroma and taste – and I have been awarded a certificate of excellence. The Cask Marque accreditation is a great way of communicating the quality of
our beer” (
Nigel Ball, The Rosebud)

Information pack

Corporate members

How Cask Marque can benefit your business

Point of sale available

Apply or renew your membership online

These are the contents of the Cask Marque Point of Sale Kit.

plaque

pcs

glasschart

window_sticker

Plaque for outside wall 'Cellar Cool' pump clip stickers Various charters & info Window sticker

barrunner

text front 2010

drip mat front

cert

Bar runners Text/Sat nav promotion cards Drip mats Framed certificate

Final designs and kit contents may vary slightly from those shown on this page

Information pack

Corporate members

How Cask Marque can benefit your business

Case studies

Apply or renew your membership online

You can apply for or renew your membership here if you know whether you have a sponsor and how much you should be paying. If you are a Punch or Enterprise tenant, in the 1st year they will automatically sponsor you and you do not need to get their agreement, we have already done that. In future years Enterprise will continue to automatically sponsor you for 50% of the fee.

*It is not essential to have a sponsor. If you just want to pay the whole amount yourself select "I am sponsoring myself" from the drop down menu at the bottom of the form.

The costs are shown below. View further information about joining Cask Marque.

Application Type

Amount

VAT

TOTAL

New application with sponsor

£80

£16

£96

New application without sponsor

£160

£32

£192

Renewing membership with sponsor

£60

£12

£72

Renewing membership without sponsor

£120

£24

£144

Please carefully fill in the registration form below and you will then be taken to Paypal to complete the transaction. It is not necessary to have a Paypal account set up, as long as you have a credit or debit card, payment will be a painless process.

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