Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!
A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week. 65% of drinkers claim they visit the pub more often in Cask Ale Week.
The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessionsRead More
We appreciate that working in or running a pub can be a busy job so we have a number of different training options to meet your needs.
Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?
The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage. We have trained over 7,500 in this Bii qualification with a success rate of 95%. Read more...
Although the ABCQ cellar management training course is fantastic and covers a lot of material, it is nice to be trained in the surroundings in which you work. This could be because you have an unusual equipment set up, you are unable to get out of the pub or you may wish to just be sure that what you are doing in correct. In this case, our one-to-one cellar training would be perfect for you. Find out more about one-to-one training
The Bar Excellence Award is an on-line induction programme designed for both new and existing bar staff.
It delivers a consistent and clear training programme for bar staff and has been designed by drinks companies, retailers, legal experts and existing bar staff and is run by Cask Marque. Read more...
Bar Persons Training DVD (on your tv or pc)
Cask Marque have produced a training DVD called "Real Beer: A bar persons guide to real beer" which teaches more about what goes on behind the scenes, both at the brewery and in the cellar of the pub. Use it to increase your staff's product knowledge and how to reach your customers' expectation. The DVD costs £7.50 if you are Cask Marque Accredited or £13.50 if you are not. Price includes VAT and delivery. Phone 01206 752212 to order.
Advice on promoting your Cask Marque Award
PR Templates to help you contact the press
Read latest news from Cask Marque.
Cask Marque was originally formed after the following piece of research was undertaken...
Links to other companies which support cask ale.
Cask Marque have put together a number of different charters taking advice from experts throughout the industry
The objective of the charter is to highlight best practice in the supply chain to ensure that there are the highest levels of service standards, thus ensuring beer is delivered in prime condition.
In order for a distributor to hold the charter every one of their depots must be able to meet all the criteria. The following companies currently hold the charter
Beer festivals offer customers a great opportunity to taste a variety of different beers. Cask Ale Week 2010 is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales opportunities.
This section of the website is for those in the pub and beer trade who are interested in finding out more about who Cask Marque are, what we do and how we may be able to help you.
If you are already a Cask Marque member then perhaps you are here to find out about our cellar management training? We run over 200 courses a year training people in how to look after the equipment in the cellar and to ensure that beer is in perfect condition from the moment it arrives at the pub to the moment it reaches a customer’s lips.
Why not create interest and bring in new customers by running a beer festival? You can choose how many beers you want to sell and how long you want to run it for so it can be as big or small as you wish. Read our guide on how to run a beer festival which has tips on how to choose your range of beers, where to hold it, what equipment you will need, how to promote your event and much more.